Director, U.S. Brand Strategy & HCP Engagement, Rare Neurology

Remote Full time R12959 Job Description The Director, U.S. Brand Strategy & HCP Engagement is the marketing leader accountable for the integrated annual brand plan and the branded HCP strategy and execution system. Before approval, the Director leads product positioning, HCP segmentation, claims strategy, and development of branded HCP launch assets held for activation at approval. Following approval, the Director owns branded HCP strategy, content, promotion, peer-to-peer programs, congresses,…