CRM Coordinator (Las Vegas or Jersey City)

As the CRM Coordinator, you will manage the Caesars CRM campaigns and drive retention through customized player journeys throughout the customer lifecycle to maximize customer retention. Responsibilities Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications A/B or multivariant testing on various CRM journeys to establish which is the most effective Ensuring all CRM journeys comply with current best practices in the industry Assis…