GM Performance & Messaging Strategist - Cadillac

Job Description The GM Performance & Messaging Strategist supports performance marketing creative and messaging, optimizing lower-funnel communications to improve media efficiency, conversion, and GM's key growth objectives. This role acts as a key connector between creative strategy, performance marketing, and analytics, with a particular emphasis on liaising with our sales & dealer network and connecting the dots across T1 and T3 messaging, ensuring that creative output aligns to business goa…